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Drive: What Motivates People in 2019

DUnderstanding what motivates people in 2019 is a challenge that every business and organization must understand. The question of motivation and how you can motivate people is a difficult one to answer. Daniel Pink’s book Drive: The Surprising Truth About What Motivates Us contextualizes the shift in how human motivation has evolved, where we are failing, and what... Continue Reading →

Growth Hacking Tools for Startups

Search engine optimization (SEO), pay per click (PPC), social media advertising, influencer marketing, affiliate marketing, public relations (PR), analyst relations (AR), native content, sponsored content, podcast advertising, banner ads… the list of growth hacking tools for startups goes on and on. As an entrepreneur or wantrapreneur growth hacking can be an overwhelming subject to wrap... Continue Reading →

Crossing the Chasm

Growing and marketing a technology company is different than other industries. New technology often is misunderstood, mischaracterized, or simply too technical for most people to understand. How do you grow a technology business like Salesforce or YouTube? In Crossing the Chasm Geoffrey Moore discusses how the notion of the hockey stick growth, the up and... Continue Reading →

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