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Crossing the Chasm

Growing and marketing a technology company is different than other industries. New technology often is misunderstood, mischaracterized, or simply too technical for most people to understand. How do you grow a technology business like Salesforce or YouTube? In Crossing the Chasm Geoffrey Moore discusses how the notion of the hockey stick growth, the up and... Continue Reading →

A Whole New Mind

The information age has changed global society by providing instant access to information, content, goods, and services. It has altered how our world works and who holds power. Now the tiny little smartphone in your pocket can do more than the most sophisticated computers of decades past. Technology has given people specializing in math, science,... Continue Reading →

Gamify

Candy Crush, monopoly, chess, Mario Kart, FIFA, giant Jenga… games are a part of our lives from our youngest age. We learn to play games like peek-a-boo before we can even speak to make-believe games to more structured rule-based games like organized sports and board games. As adults, we play games like Sudoku, crossword puzzles,... Continue Reading →

The Lean Startup

The Lean Startup is a highly recommended book among tech entrepreneurs and folks that operate in the tech industry. I myself have heard CEOs I work with reference principles from The Lean Startup in their product development strategies. In fact, the first time I heard the term MVP - I wasn’t sure if the CEO... Continue Reading →

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