It is crucial as an entrepreneur to have a new product development process in place to ensure a constant cycle of innovation. A new product development process is about identifying, understanding, and solving problems that exist in the marketplace. As a startup or early-stage venture, you must have a way to validate, create, and test... Continue Reading →
Today large brands undervalue the power of influencer marketing. As a result, it is cheaper and more effective utilizing influencer marketing for startups.
The 2019 FinTech trends meetup highlighted changes for consumers. If you haven't noticed FinTechs creeping into your daily life, it is likely you will soon.
Search engine optimization (SEO), pay per click (PPC), social media advertising, influencer marketing, affiliate marketing, public relations (PR), analyst relations (AR), native content, sponsored content, podcast advertising, banner ads… the list of growth hacking tools for startups goes on and on. As an entrepreneur or wantrapreneur growth hacking can be an overwhelming subject to wrap... Continue Reading →
Growing and marketing a technology company is different than other industries. New technology often is misunderstood, mischaracterized, or simply too technical for most people to understand. How do you grow a technology business like Salesforce or YouTube? In Crossing the Chasm Geoffrey Moore discusses how the notion of the hockey stick growth, the up and... Continue Reading →
Setting your own hours, being your own boss - oh the life of an entrepreneur. You can do what you want when you want because you are the boss. Right? Not so fast says Ben Horowitz in his book The Hard Things about Hard Things. Horowitz talks about his time as CEO of Opsware a... Continue Reading →
The information age has changed global society by providing instant access to information, content, goods, and services. It has altered how our world works and who holds power. Now the tiny little smartphone in your pocket can do more than the most sophisticated computers of decades past. Technology has given people specializing in math, science,... Continue Reading →
Candy Crush, monopoly, chess, Mario Kart, FIFA, giant Jenga… games are a part of our lives from our youngest age. We learn to play games like peek-a-boo before we can even speak to make-believe games to more structured rule-based games like organized sports and board games. As adults, we play games like Sudoku, crossword puzzles,... Continue Reading →