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Crossing the Chasm

Growing and marketing a technology company is different than other industries. New technology often is misunderstood, mischaracterized, or simply too technical for most people to understand. How do you grow a technology business like Salesforce or YouTube? In Crossing the Chasm Geoffrey Moore discusses how the notion of the hockey stick growth, the up and... Continue Reading →

Blue Ocean Strategy

Blue Ocean Strategy is a fantastic read for anyone focused on innovating in their industry. The frameworks, ideas, and concepts apply cross-industry in both the public and the private sector. It provides a framework for how to think about solving problems and finding ways to create value for your customers. I found the example of... Continue Reading →

The Lean Startup

The Lean Startup is a highly recommended book among tech entrepreneurs and folks that operate in the tech industry. I myself have heard CEOs I work with reference principles from The Lean Startup in their product development strategies. In fact, the first time I heard the term MVP - I wasn’t sure if the CEO... Continue Reading →

Crushing It!

If you are unfamiliar with Gary Vaynerchuk he is an entrepreneur who goes deep into social media and branding. His mantra is all about pumping out quality content to build a brand on all social media platforms. Gary wrote a book called Crushing It! which I just finished reading that opens with a little bit... Continue Reading →

One Trick for Your Finances

Financial freedom is a popular topic that many people idolize. A number of financial freedom/entrepreneurial books over the years and the internet have changed the way in which people can access information and approach making money. It has created new opportunities for people to generate an income which has led to the rise of e-books,... Continue Reading →

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