It is crucial as an entrepreneur to have a new product development process in place to ensure a constant cycle of innovation. A new product development process is about identifying, understanding, and solving problems that exist in the marketplace. As a startup or early-stage venture, you must have a way to validate, create, and test... Continue Reading →
Today large brands undervalue the power of influencer marketing. As a result, it is cheaper and more effective utilizing influencer marketing for startups.
Search engine optimization (SEO), pay per click (PPC), social media advertising, influencer marketing, affiliate marketing, public relations (PR), analyst relations (AR), native content, sponsored content, podcast advertising, banner ads… the list of growth hacking tools for startups goes on and on. As an entrepreneur or wantrapreneur growth hacking can be an overwhelming subject to wrap... Continue Reading →
Starting a successful business is a dream of many entrepreneurs and wantrapreneurs. Building a company of your own that provides value to others and pays you at the same time... what is not to like? Yet most people dream of starting businesses versus actually going out and doing it. Questions like where do I get... Continue Reading →