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Crossing the Chasm

Growing and marketing a technology company is different than other industries. New technology often is misunderstood, mischaracterized, or simply too technical for most people to understand. How do you grow a technology business like Salesforce or YouTube? In Crossing the Chasm Geoffrey Moore discusses how the notion of the hockey stick growth, the up and... Continue Reading →

The Lean Startup

The Lean Startup is a highly recommended book among tech entrepreneurs and folks that operate in the tech industry. I myself have heard CEOs I work with reference principles from The Lean Startup in their product development strategies. In fact, the first time I heard the term MVP - I wasn’t sure if the CEO... Continue Reading →

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