It is crucial as an entrepreneur to have a new product development process in place to ensure a constant cycle of innovation. A new product development process is about identifying, understanding, and solving problems that exist in the marketplace. As a startup or early-stage venture, you must have a way to validate, create, and test... Continue Reading →
Today large brands undervalue the power of influencer marketing. As a result, it is cheaper and more effective utilizing influencer marketing for startups.
Search engine optimization (SEO), pay per click (PPC), social media advertising, influencer marketing, affiliate marketing, public relations (PR), analyst relations (AR), native content, sponsored content, podcast advertising, banner ads… the list of growth hacking tools for startups goes on and on. As an entrepreneur or wantrapreneur growth hacking can be an overwhelming subject to wrap... Continue Reading →
Growing and marketing a technology company is different than other industries. New technology often is misunderstood, mischaracterized, or simply too technical for most people to understand. How do you grow a technology business like Salesforce or YouTube? In Crossing the Chasm Geoffrey Moore discusses how the notion of the hockey stick growth, the up and... Continue Reading →
If you are unfamiliar with Gary Vaynerchuk he is an entrepreneur who goes deep into social media and branding. His mantra is all about pumping out quality content to build a brand on all social media platforms. Gary wrote a book called Crushing It! which I just finished reading that opens with a little bit... Continue Reading →