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Crossing the Chasm

Growing and marketing a technology company is different than other industries. New technology often is misunderstood, mischaracterized, or simply too technical for most people to understand. How do you grow a technology business like Salesforce or YouTube? In Crossing the Chasm Geoffrey Moore discusses how the notion of the hockey stick growth, the up and... Continue Reading →

Gamify

Candy Crush, monopoly, chess, Mario Kart, FIFA, giant Jenga… games are a part of our lives from our youngest age. We learn to play games like peek-a-boo before we can even speak to make-believe games to more structured rule-based games like organized sports and board games. As adults, we play games like Sudoku, crossword puzzles,... Continue Reading →

Glad to Be Here

In April I was able to attend my company’s sales incentive trip to San Diego for overachieving my quota targets. At the event, they brought in a speaker John Foley who led the Navy’s Blue Angels, the elite fighter pilots who perform extreme maneuvers in the air. John’s speech was very motivating but mostly humble.... Continue Reading →

The Challenger Sale

The challenger sale profiles different types of sales personalities and identifies a group that consistently over time produce the highest likelihood of performance. The group as the title aptly references is a sales profile of the challenger seller. These individuals approach selling in a way that provides value to clients through education and providing alternative... Continue Reading →

Blue Ocean Strategy

Blue Ocean Strategy is a fantastic read for anyone focused on innovating in their industry. The frameworks, ideas, and concepts apply cross-industry in both the public and the private sector. It provides a framework for how to think about solving problems and finding ways to create value for your customers. I found the example of... Continue Reading →

The Lean Startup

The Lean Startup is a highly recommended book among tech entrepreneurs and folks that operate in the tech industry. I myself have heard CEOs I work with reference principles from The Lean Startup in their product development strategies. In fact, the first time I heard the term MVP - I wasn’t sure if the CEO... Continue Reading →

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